Who is Renting and What Do They Care About?

Who is Renting and What Do They Care About?

Tech Tip, Uncategorized
California has one of the highest percentages of renters across the nation, and there is a new generation of renters encroaching on the rental market: Generation Z, those born from roughly 1995 – 2012 [1]. Generation Z is starting to replace millennials as the target demographic in the multifamily and student housing industry. Because this generation grew up in a world filled with social media, one great way to reach them is through influencer marketing. Because Generation Z spends an average of 26 hours on a mobile phone or laptop per week, marketing that is mobile-device friendly may have the best chance at making an impact [2]. While Generation Z is a noteworthy generation to focus on, other generations have a higher presence in the rental market than ever before.…
Read More

Recent Software Updates Increase Eligibility and Incentives!

Uncategorized
Does your project have electric dryers and cooking? Recent software updates could improve your project’s eligibility or incentive for the California Advanced Homes Program and the California Multifamily New Homes Program. Single family and low-rise multifamily projects with electric dryers and electric cooking that previously did not qualify due to low Delta EDR scores, may now be eligible for the California Advanced Homes Program (CAHP) and California Multifamily New Homes (CMFNH) Program using the most current Title 24 Compliance software. The most current versions, namely, CBECC-Res 2016.3.0 (SP2) and Energy Pro 7.2.2, have updated the rulesets to include an electric baseline for appliances. This means that the software now allows for a direct comparison between fuel types. Read on to see examples of how the fuel selection impacts the EDR…
Read More